Crossfit Equis is a new gym in the Bronx, NY. Equis were looking for a a logo that could stand strong against all the other cliché crossfit logos out there. A logo that represents a badge of honor for all the blood, sweat and tears that go into creating a strong body and teamwork.
Sprite gave LeBron James his own signature flavor. Inspired by King James the man, fashion, tattoos and personality. By taking a look at his signature I created a handwritten LBJ pattern as the background of the design. In the middle of the project LeBron exited Miami to move back to Cleveland which altered the name from Sprite 6MIX to LeBron's Mix.
Design Direction: Andrew Kibble & Christopher Young
Completed at Stag&Hare
Concepts and images are for personal portfolio use only. Do not publish or post images without permission. Please contact me directly with any questions.
An exploration of the lock ups for 6MIX and LeBron's Mix
This was part of a campaign to promote Skyy Vodka and a limited edition bottle design along with a contest to win a signature pair of Beats by Dre. The project was inspired by Electronic Dance Music and the rising popularity of the genre and Dj's. After listening to the 5 selected DJ's I found that they all had a distinct sound. I used that to sound to translate frequency waves graphically. I designed and assigned a unique wave to each DJ. The campaign included concepts for microsites, apps, Instagram account, display, case stackers and off premise brand activation.
Design Direction: Andrew Kibble & Christopher Young
Completed at Stag&Hare
Concepts and images are for personal portfolio use only. Do not publish or post images without permission. Please contact me directly with any questions.
Each graphic wavelength represents the style of each unique DJ and glows in the dark.
Fuze Iced Tea adds a vibrant little splash of flavor to your day, so you can enjoy a drink that packs as much punch as you do.
Design Direction: Andrew Kibble
Completed at Stag&Hare
Concepts and images are for personal portfolio use only. Do not publish or post images without permission. Please contact me directly with any questions.
The BKc is a menswear brand that finds inspiration in the pages of history books and aims to change the way Americans dress, one iconic silhouette at a time.
This particular project was for a contest to design BKc 7 year anniversary for their San Francisco location. The inspiration was 1920's Ivey league collegiate sports.
In 2013 Mello Yello became the proud sponsor for the National Hot Rod Association. The task was to create a logo to represent this series.
Design Direction: Andrew Kibble & Christopher Young.
Completed at Stag & Hare
Concepts and images are for personal portfolio use only. Do not publish or post images without permission. Please contact me directly with any questions.
3rd Ward is a multi-disciplinary workspace and education center located in East Williamsberg, Brooklyn. A membership will grant you access to wood shops, photography studios, metal shops and more. Along with look and feel I had the opportunity to explore signage and space.
Design Direction: Andrew Kibble
Completed at Stag&Hare
Concepts and images are for personal portfolio use only. Do not publish or post images without permission. Please contact me directly with any questions.
